Working together for shared success

Our unique licensee model puts brands at the forefront of the marketplace

Coregeo has a unique licensee business model for successfully taking fresh produce brands to market. Our proven track record has seen Pink Lady® and Tenderstem® become successful household names through an exciting commercial strategy driven by our brand management services, expertise and experience.

Start your journey today

The aim of our licensee model

Extend the brand’s reach and commercial opportunities
Increase visibility of the brand
Secure a premium price for the brand
Develop brand loyalty
Generate more sales

Working together with our growers & breeders, licensees & retailers, everyone benefits

Success lies in understanding your business and brand, working closely together, and sharing a passion for building brand value and long-term brand advocates. Becoming a licensee means a guaranteed expenditure to create exciting and bespoke brand opportunities at every consumer touchpoint, extending reach through social media, digital marketing and in-store promotions.

Our licensees benefit from the full retail cycle

Profitable Yield

Breeders and growers develop and grow products that will generate a profitable yield

Collective Expertise

Licensees benefit from the collective value of all our brand management services, expertise and experience to maximise their return on investment

Shopper Loyalty

Retailers see sales rise with brand-loyal shoppers buying premium-priced products more frequently

Licensed Partners

Join our family

If you are a grower or a distributor who is interested in joining our family of licensees, please do get in touch with us. We will be happy to explain how we can add real commercial value to a partnership and how we can work together for shared success.

Become a
Licensed Partner

As a licensee you can access invaluable brand services

Intellectual property protection & brand management

Coregeo will help you create, protect and develop your brand to give you a competitive edge. We will put you in control of your intellectual property with a range of expert services.

Strategic marketing & brand management

We partner with world-leading research organisations to access the latest consumer and retail insight, intelligence and analytics. This means we can make sure you and your brand connect with your target audience in the most effective way.

Quality assurance & compliance

Quality assurance is key to giving you and your brand a competitive edge. Coregeo’s range of specialist services ensure the spirit of your brand is consistently well represented and never undersold throughout its journey to shelf.

Licensing, administrative & financial management support

Our in-house capability and expertise means that we can offer you a full range of administrative, licensing and financial management support services, from financial management and reporting services to data collection and collection of royalties and fees.

What others say about us

“We have had an association with Coregeo for many years as a service provider for retailers and suppliers of Pink Lady®. Through this we came to understand the superb qualities of Pink Lady® for our own customers. We approached Coregeo with a proposal for the introduction of Pink Lady® as an apple for production in the UK. Coregeo developed a good understanding of our business, especially the suitability of our sites and expertise, to work with us to set up the first large scale growing trials of three clones of Pink Lady® in the UK. We have been delighted with the vision and support Coregeo have given us.”

James Simpson, Adrian Scripps Ltd

“As one of the largest Tenderstem® licensees, working closely with the Coregeo team has been the key to our success. They are passionate about the brand, about protecting it and marketing it. They are knowledgeable and supportive.”

Ryan Bezant, Barfoots

Coregeo has developed a close working relationship with the team at Worldwide Fruit, ensuring we can offer our retail customers a high quality product and level of support. The Coregeo team have a passion for their brands which is reflected in the results they produce. They understand Pink Lady® customers and the need to future proof the brand and have been instrumental in the trials of UK grown Pink Lady® apples.

Steve Maxwell, Worldwide Fruit

Having worked with Coregeo on the marketing of their brands in the Gulf, they have always been results-driven and growth-focused. Their genuine passion for growing the brand in-market is demonstrated through well thought out and clearly defined goals and strategies.

Stephen Singh, CommUnion

Case Studies

The success of a Pink Lady® apple

Pink Lady® Apples

Case Study

Case Study

Pink Lady® is the world’s first apple brand and the UK’s number one fresh produce brand, with sales of more than 74 million kilos in 2020...

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