A shared experience
Coregeo is a dynamic, focussed business that takes fresh produce brands to market. With minimal overheads, efficient use of IT and proven business systems the company is well placed to provide advice and support to existing and new clients.
To ensure that our clients receive the most up to date expertise and benefit from our low overheads Coregeo buys in specialist services as needed. This allows our business to be flexible, responding to client needs and we have developed a close network of expert and cost effective service providers who understand the needs of our clients.
The Team
Andy Macdonald
Andy Macdonald has been involved at senior levels in all aspects of the fresh produce Industry for over 40 years. He has worked closely with growers and exporters from around the world as well as UK supermarkets and importers; his resulting depth of experience and knowledge are widely recognized. As MD of Coregeo Ltd since 2003 Andy has been responsible for the substantial growth of 2 of the UK’s leading fresh produce brands – Pink Lady® apples and Tenderstem® broccoli. Andy is a Liveryman in the Worshipful Company of Fruiterers.
Fiona Williams
Fiona Williams has gained an impressive breadth of experience in all aspects of business and intellectual property management throughout her career in a variety of international and domestic business sectors. She has been responsible for the management of Coregeo’s branded fresh produce portfolio since 2000 and runs the in store promotional marketing activities. Fiona’s intellectual property experience and attention to detail are second to none and these skills ensure the smooth running of Coregeo’s business with its international and domestic stakeholders.
Michelle Toft
Marketing manager, Michelle Toft, will help further boost awareness and sales of both the Pink Lady® and Tenderstem® brands. Michelle brings over 15 years’ experience in marketing and product management from various roles including five years as marketing manager for Horticulture Australia, a not-for-profit, industry-owned company that works in partnership with Australia’s horticulture industries to invest in research, development and marketing programmes that provide benefit to industry and the wider community. Professional expertise includes: strategic marketing, brand development and building, supply chain management and communications strategy.
