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Campaign supports arrival of Metis® on UK shelves

03 August 2018

Campaign supports arrival of Metis® on UK shelves

A high-profile marketing and PR campaign has been launched to support the arrival of the stone fruit brand Metis® on UK supermarket shelves this summer.

This is the second year running that Coregeo® has handled the UK marketing for the new-look Metis® family of four fruits – Oxy Solar, Sunset Sky, Safari Star and Dark Moon. The campaign includes trade and consumer news releases, collaborations with bloggers and trade press advertising. Social media platforms are also being used to raise awareness of the brand, share recipe video content and to drive traffic into store. The four fruits will be available at different stages of the growing season through to November.

 

 

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