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16 February 2018

Advertising

Brand awareness of Pink Lady® continues to increase thanks to a powerful year-round advertising, marketing and PR campaign. As well as using traditional print advertising in carefully selected press supplements and lifestyle and retailer magazines, we’ve used digital media advertising channels extensively in 2017. Our digital campaign has included Google search, display advertising, YouTube videos and Gmail interactive ads (see ‘Christmas in a jar’ below). Our Gmail ads, which directly target users’ Gmail inboxes, have delivered impressive results and we look to expand our digital advertising as part of our 2018 marketing mix. Our 2018 advertising campaign has kicked off with Pink Lady® adverts appearing in OK! (10 January), Guardian Weekend Magazine (20 January) and the February issue of Waitrose magazine.

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