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Branded Bimi® packaging to hit the shelves

19 December 2016

Branded Bimi® packaging to hit the shelves

Sales of Bimi® - the brand name for Tenderstem® in mainland Europe and Scandinavia – have risen 65 per cent since Coregeo® took over the licensing and marketing for the brand in April, compared with the same period last year. New branded packaging is being introduced and Coregeo® is working with all licensees to take this out into the marketplace as quickly as possible to drive further sales.

Our Chief Marketing Officer Michelle Toft said: “We’re already working with a new creative agency – We Zink – in Spain and we’re now recruiting local agencies in the key markets of Germany and the Netherlands to plan and implement our exciting marketing campaigns.”

 

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