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Gold Award for Tenderstem® experiential campaign

30 November 2015

Gold Award for Tenderstem® experiential campaign

Congratulations to experiential marketing agency, TRO, for receiving the B2C Activation Gold Award at the EVCOM Live Awards for their work with Tenderstem®.

The awards, which were presented at Olympia in London on 20 November, are recognised as the most respected mark of excellence in the live and experiential industry and attract entries from across the globe.

TRO masterminded a successful experiential campaign for Tenderstem® this summer which saw a branded vintage street food van feature in a number of Date Night themed sampling opportunities at prime locations and food-related events in the South East, including the Foodies Festival at Alexandra Palace. Consumers were invited to meet their perfect flavour match by selecting ingredients to pair with Tenderstem®. The activity was designed to communicate the brand’s key messages of versatility and simplicity and linked to recipe suggestions, social media activity and PR-led research.

Michelle Toft, Chief Marketing Officer for Coregeo®, said: “This year we briefed TRO to develop a playful experiential campaign for Tenderstem® that would really engage and delight our target consumers while communicating the key messages about the product. It’s hugely rewarding to see our successful campaign being honoured with a prestigious Gold Award.”

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