Pink Lady® is the world’s first apple brand and the UK’s number one fresh produce brand, with sales of more than 59.6 million kilos in 2017.
Total brand awareness of Pink Lady® rose from 80% of the UK population in 2016 to 83% in 2017 and website visits rose by 12% year-on-year, with user numbers up by 14%.
Coregeo Ltd has masterminded the successful commercialisation of Pink Lady® since 2004 using the company’s unrivalled experience and expertise in intellectual property, brand management and consumer marketing services and a unique business model to achieve year-on-year success for the brand.
Setting the standard
Pink Lady® is the world’s first apple brand and one of the most instantly recognisable fresh produce brands on UK supermarket shelves today.
Growth on growth
Sales of the premium apple product have trebled over the last 10 years, generating business worth £140 million.
A household name
Pink Lady® is now the UK’s third biggest apple in value with 29 per cent household penetration.
An uncompromising approach to maintaining the product’s premium quality and consistency and bold, attention-grabbing marketing campaigns which take the apple to the consumer and build brand loyalty are at the heart of the business model. Activities have included advertising, direct and experiential marketing and PR, in-store promotions, high profile sponsorship and charitable partnerships, roadshows and online consumer engagement through social media channels. For every kilo of apples sold, Coregeo charges a royalty which pays for this intense level of marketing activity as well as protection of the brand. No other apple can compete on this scale. Coregeo’s reputation and global connections in the fresh produce industry are also unparalleled.
Andy Macdonald, Coregeo’s Managing Director, said: “Pink Lady® continues to outperform the market as we continually look to raise the bar. In 2018 the premium snacking market will remain a key target for the brand and we’re excited about how we can develop the brand even further using innovative stand-out campaigns and promotional activity. Our proven business model is also helping us to attract other fresh produce brands and we look forward to helping these brands to realise their full commercial value.”
Andy Macdonald, Coregeo’s Managing Director
Below you’ll find examples of just a few of our successful campaigns, advertising and events for Pink Lady®
Contact us today and start your journey to market.