Driving change
The introduction of brands into the fresh produce category has changed many aspects of how fruit and vegetables are marketed to consumers. Branded fruit and vegetables have stimulated the category to be more proactive and innovative in its approach to marketing and promotion.
Unlocking true potential
Coregeo has been at the forefront of changes in the fresh produce category pioneering new marketing approaches using a broad range of marketing channels to reach the consumer.
Coregeo’s expertise in intellectual property management and in the development of new products is second to none. The team understands the challenges associated with introducing new brands into a highly competitive environment: The size and manner of investment, cashflow management and the unique challenges in the fresh produce supply chain from grower to consumer.
The team’s experience in unlocking fresh produce brands’ potential has been forged in the real world. We know what does and doesn’t work based on the practical application of our expert knowledge across the following key areas - legal, financial, marketing, administration and logistics as well as a close understanding of the issues faced by growers.
